Home to one of the nation's busiest airports and major cruise and container operations, connecting the United States to Asia, Europe and beyond

Time for a Sea Change
Partnering with Port of Seattle, we identified “Sea Change” as a distinctive creative playground for this campaign to showcase their breadth of work. But how can you tell a vivid, living testament to a relentless pursuit of sustainability, resilience, and progress quickly and effectively?
Creative strategy
Content development
Communications STRATEGY
media strategy
Video production
animation
1.19M

Completed views

1.85M

Impressions

64%

Video completion rate

4K+

New YouTube subscribers during campaign

$.017

Cost per completed video on YouTube (vs. average $0.10 and $0.30 per view)

$.18

Cost per engagement on YouTube

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With the Port of Seattle’s comprehensive Environmental and Sustainability program, they had a unique opportunity to not only showcase the changes they have already implemented but to also highlight the dynamic work currently underway and on the horizon. Central to this journey are bold initiatives in decarbonization and habitat restoration. These efforts are not merely aspirations for a greener future; they are active changes shaping our world today.

To increase awareness of their mission, work, and progress with their target demographic (King County constituents, regional environmental community, and industry peers), they needed to make a splash in time for the Bloomberg Green Festival in July 2024 and beyond.

98%

Video completion rate on streaming platforms

237K+

Completed views on streaming platforms

208K+

Reach on streaming platforms

Our partnership with BnB was instrumental in the success of our campaign. Their strategic approach resulted in impactful creative that perfectly captured the essence of our brand and vision. The campaign results exceeded our expectations, demonstrating the value of their expertise. We are incredibly grateful for their partnership and the positive impact it had on our initiative.
MALLORY HAuser
Sustainability Communications and Reporting Program Manager
WHAT WE SAW

In evaluation of the Port of Seattle’s environment and sustainability efforts, their “Sea Change” platform, and their larger ambitions, we found the through line and gravity point across all they do—change. It’s common to correlate change with the future, but in truth, change is happening right now.

BACKGROUND

BnB had the fun challenge of building an awareness campaign for an organization that hadn’t done one yet, specifically on topics the audience doesn’t necessarily associate with the Port. We knew the audience has a generally positive perception of the Port, albeit with low intensity, and the environment is a top area of concern and interest. We explored three conceptual ways to express change differently landing on Progress in Motion—which included messaging a visual look and feel to best frame up their story of collective effort, a unified vision (seaport to airport), and the ripple effect the Port’s initiatives create for our environment and region. Placements included print, billboards, digital and social placements on YouTube and Meta, and a hero video designed to inform and inspire.

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BnB’s partnership with the Port was key to identifying the strategic insights, creativity, and dedication for the campaign. The result not only elevated our initiative but also helped us achieve measurable results. The work together was a great collaboration and BnB was invested in our success every step of the way.
CHRIS GUIZLO
Director  |  Communications and Marketing
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