The latest productivity apps and AI-powered features to help users enhance their personal productivity
End users of Microsoft 365 Copilot understood the importance of Copilot but struggled to get started and fully utilize it. This posed a potential issue for adoption, expansion, and renewal. We saw an opportunity to make this content more engaging for both internal and external audiences. We also saw a chance, as an agency that has both helped to market Copilot but also onboarded the product within our own team, to use Copilot in the production planning, execution, and delivery to help integrate and optimize the work. Bread n Butter set out to build a production setup that maximized output while being mindful of participantsā time, all while capturing customized content suitable for both formal and social placements.
Our creative solution positioned Copilot as a powerful tool that helps you hone your craft. We portrayed content creators as sharing insider tips, evoking a feeling of IYKYK. This social campaign successfully helped Microsoft tell a complete story about why end users love Copilot. Plus, we ended up maximizing our efficiency by streamlining work through the use of Copilot.