Building a social strategy that’s anything but bland.
Sparkling Ice needed a social strategy to live up to their bold new mantra, Be Not Bland. We knew our primary audience turned to social media for escape, empowerment, expression and support. So we followed their lead, and set out to explore, innovate, and discover what resonated best. That meant creating a mass social experience leveraging a variety of content themes to connect the Sparkling Ice brand to our audiences’ different interests. We launched with an experimental 360-degree video of their brand mantra, wove in lifestyle boomerangs, tasty recipe videos, curated user-generated content, and created a video series celebrating bold influencer personalities. Year-over-year, our not bland strategy led to a 236% increase in engagement.