HIMALAYAN WATER / TATA GLOBAL BEVERAGES
Introducing the U.S. to one of the world’s premier waters.
In August 2017, we helped Tata Global Beverages bring the luxury water brand, Himalayan Mineral Water, already an established brand in India and Singapore, to America. After conducting multiple phases of brand research and planning, we disrupted the oversaturated U.S. bottled water market by distinguishing Himalayan as a premium lifestyle brand. After three months of testing and optimization, Himalayan has gained massive traction with U.S. consumers and our brand work has had a dramatic impact on sales.