Future-proofing an 86-year-old brand.
As a heritage brand, Krusteaz was facing fierce competition on the shelf and online against a sea of sameness. Our strategy? Transform the traditional boxed baking product into a modern-day social powerhouse. We re-crafted the brand voice and design language for their digital channels while producing, testing, and optimizing content across a variety of hyper-targeted audience segments. Then we began working with key influencers to support content development and audience prospecting. The result? A 186% increase in engagement and a 48% uptick in reach. We doubled their average engagement rate on Instagram and boosted impressions by 339%, ultimately resulting in a 27% organic increase in their fan base.