Influencers / SPARKLING ICE
A smarter approach to influencer marketing.
We tapped into our powerful influencer network of talented tastemakers, celebrities, and social media mavens to help Sparkling Ice find a new way to raise awareness and engagement. But we didn’t just bet on a single celebrity. We developed a multi-tiered influencer model consisting of a performance-based influencer network to generate consistent awareness, a curated tastemaker series to target specific, interest-based audiences, and video series that showcased the brand by celebrating well-known personalities who were an authentic fit with Sparkling Ice. Our influencer program quickly became the key driver across digital. We drove more chatter and engagement in the first three months than all owned and earned properties combined over 10 months. And our curated content garnered over 2.7MM video views.