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Building a strategy engine for a global tech powerhouse

STRATEGY • DESIGN • ACTIVATION • LEAVENING

The current and future success of Microsoft is largely based on their Cloud products and services. As the strategy lead for the entire Microsoft Cloud Marketing Social and Blog ecosystem—which spans 70+ social channels, 20+ blogs, and 17 products—we play a pivotal role in helping their internal team of experts build their brand and market that success in digital. 

Our remit is broad and complex: being experts on a vast ecosystem of audiences, building a vision for how to reach them, and taking the lead creatively on their highest profile projects. We develop channel strategies, drive insights and produce actionable research, craft creative campaigns to push their brand forward, and design smart asset systems that can support a wide collection of internal teams, agency partners and audiences.

We act as sounding boards for our clients, helping them navigate a complex sea of audiences internally and externally. Our quarterly leavening sessions help them create space to tackle everything from campaign ideas and research opportunities to logistical operations.

By spearheading the backbone of it all—the research—we’ve been able to rapidly up-level past efforts, find fresh insights, breath new life into proven campaigns, and create exciting new initiatives for important and emerging products.

BnB is a great strategic partner. We are building something special together every day. They are smart, passionate, committed, and as obsessed with doing this work as we are.

Gabriela Olmos-Hill
Cloud Marketing Social & Blog Ecosystem Director, Microsoft

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Our remit is broad and complex: being experts on a vast ecosystem of audiences, building a vision for how to reach them, and taking the lead creatively on their highest profile projects. We develop channel strategies, drive insights and produce actionable research, craft creative campaigns to push their brand forward, and design smart asset systems that can support a wide collection of internal teams, agency partners and audiences.

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BnB is a great strategic partner. We are building something special together every day. They are smart, passionate, committed, and as obsessed with doing this work as we are.

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